How to Start a Free Blog in South Africa (2026)
8 Easy Steps to Launch, Grow & Make Money Blogging
Everything a South African beginner needs — from choosing a free platform to earning your first rand, in under an hour.
You can start a free blog in South Africa in under an hour using Google Blogger or WordPress.com — both are completely free with no credit card required. This 2026 guide walks you through all 8 steps, from choosing a platform to making your first rand from your blog.
Starting a blog in South Africa has never been more accessible — or more rewarding. Whether you want to share your passion, build a personal brand, or create a genuine side income from home, a blog can do all three. And the best part? You can start today, completely for free.
We also cover the moment when — and exactly why — it makes sense to upgrade from a free platform to a professional self-hosted blog, and which local South African tools and affiliate programmes will earn you the most.
Why Start a Blog in South Africa in 2026?
South Africa's internet penetration has crossed 21 million users and continues to grow rapidly, driven by affordable mobile data and smartphone adoption. Yet the volume of locally relevant, high-quality online content remains disproportionately low compared to demand — which means a well-positioned South African blog faces far less competition than its international equivalents.
Beyond the opportunity gap, blogging offers South Africans a low-risk way to build multiple income streams in an uncertain economy. A blog you start today can be earning passive income within 6–12 months — through advertising, affiliate commissions from local programmes like AdMarula, OfferForge, Mr Price, Faithful to Nature, Loot.co.za, or by selling your own digital products.
As AI-generated content floods global search results, Google is increasingly rewarding genuine, first-hand, locally-relevant expertise. A South African blogger writing authentically about local travel, local finance, or local food has an edge that no AI or international content farm can replicate. This is the best time in years to start a local blog.
Best Free Blogging Platforms for South Africans (2026)
For South African beginners, Google Blogger is the best free blogging platform — it's completely free, integrates natively with Google AdSense, and requires only a Gmail account to start. Here's how all the main options compare:
Google Blogger
100% free, powered by Google. No hosting to worry about. Native AdSense integration. Ideal for absolute beginners. URL ends in .blogspot.com.
WordPress.com
More theme options than Blogger. Monetisation restricted on free plan. URL ends in .wordpress.com. Easy upgrade path to self-hosted.
Medium
Clean writing experience with a built-in audience. Limited customisation. Good for testing ideas before building your own site.
Substack
Free to start. Combines blogging with email newsletters. Earns via paid subscriptions. Growing fast in SA's creator economy.
Wix
Drag-and-drop builder with a blog feature. Free tier available. Great for businesses wanting a site and blog in one.
Self-Hosted WordPress.org
The gold standard. You own everything. Full monetisation freedom. Requires hosting (~R60/month). Used by most professional bloggers worldwide.
8 Easy Steps to Start Your Free Blog in South Africa
Choose Your Free Blogging Platform
Your choice of platform determines your blog's flexibility, appearance, and monetisation options. For most South African beginners, we recommend starting with Google Blogger — it's completely free, straightforward, and integrates directly with Google AdSense (the easiest way to start earning ad revenue in South Africa).
To get started with Blogger: visit blogger.com and click "Create Your Blog" — you'll only need an existing Google/Gmail account. For WordPress.com, go to wordpress.com and click "Start your website."
There's nothing stopping you from setting up on both platforms to test what works — both are free. Just be aware that managing two blogs doubles the content effort.
Pick Your Niche and Blog Name
Your niche is the specific topic your blog covers. The most profitable South African niches right now include personal finance, local travel, food and braai culture, parenting, small business, wellness, property investment, and tech reviews. Choose a niche where you have genuine knowledge or passion — you'll need to publish consistently for months before seeing significant traffic.
Your blog name should be:
- Memorable and easy to spell
- Relevant to your niche (e.g., BraaiNation for a South African food blog)
- Short enough to use comfortably as a URL
- Available as a domain name — check Domains.co.za for .co.za availability
Spend real time here — your blog name becomes your brand. Check what other bloggers in your niche are using, and aim to be distinctive rather than derivative.
Set Up Your Blog Account
On Blogger: After signing in with your Google account, click the arrow in the top-left corner and select "New Blog." Enter a display name, then click "Create new blog." Enter your chosen title, your preferred URL (e.g. yourblogname.blogspot.com), and click "Save."
On WordPress.com: After clicking "Start your website," follow the guided setup. Choose the free plan, enter your blog title, and WordPress will create your site at yourblogname.wordpress.com.
Both processes take under 10 minutes. Once you're in, you'll have access to your dashboard where you can write posts, manage pages, and customise your design.
Configure Your Settings and Basic SEO
Before you write a single post, take 20 minutes to configure your blog properly. This step is often skipped by beginners and costs them dearly in search rankings later.
- Blog description: Write a clear, keyword-rich description (e.g. "South African personal finance tips, budget advice, and investment guides for young professionals.")
- Timezone: Set to Africa/Johannesburg so your published dates are accurate for local readers.
- Permalink structure (WordPress.com): Under Settings → Permalinks, choose Post name — this creates clean URLs like /braai-recipes/
- Meta description (Blogger): Enable search descriptions in Settings → Meta tags.
- Language: Set to English (South Africa) or your preferred SA language.
Free SEO tool: Use Google Search Console to submit your sitemap and track which queries bring visitors. Submit to Bing Webmaster Tools too — Bing's AI (Copilot) is a growing traffic source for SA bloggers.
Choose and Customise Your Template or Theme
Your blog's design is the first impression every reader has of your brand. On Blogger, go to Theme in your dashboard and browse the available templates. Choose one that feels clean, loads fast, and suits your niche. Avoid overly decorative templates that slow page load times.
On WordPress.com, go to Appearance → Themes and choose from the free themes available. Look for themes marked "mobile-friendly" or "responsive" — 70%+ of South African internet browsing happens on smartphones.
Key design principles: keep navigation simple, use a readable font, and make your blog name prominent. You can always redesign later — don't let this step delay your first post.
Write and Publish Your First Blog Post
Rather than a generic "Welcome to my blog" post (which nobody searches for), write something your target reader is actively searching for. Use Google Trends set to South Africa to check what people are searching right now.
Anatomy of a well-optimised South African blog post:
- Title: Include your target keyword naturally (e.g. "10 Best Budget Travel Destinations in South Africa Under R2,000")
- Introduction: Answer the query in the first two sentences — state what problem you're solving.
- Headings (H2, H3): Break content into scannable sections. Include keywords in at least two headings.
- Body: Aim for 1,200–2,000 words. Be specific, be local, be useful.
- Images: Add 2–3 relevant images with descriptive alt text.
- Call to action: End with a clear next step — subscribe, share, comment, or read another post.
Promote Your Blog
New blogs need active promotion while waiting for organic search traffic to build. These are the promotion channels that work best for South African bloggers:
- Facebook Groups: SA has thriving niche groups (parenting, travel, property, foodie). Add genuine value before sharing links.
- WhatsApp Broadcast Lists: WhatsApp has 90%+ smartphone penetration in SA — build your list from day one.
- Pinterest: Underused by SA bloggers but highly effective for food, travel, home décor, and lifestyle niches.
- Instagram / TikTok: Short content that teases longer posts and drives traffic — powerful for visual niches.
- LinkedIn: Ideal for business, finance, and professional niches.
- Guest posting: Write for other SA blogs to earn backlinks and tap established audiences.
Monetise Your Blog
Once you're publishing consistently and building traffic, activate these revenue streams:
Google AdSense
Paste a code snippet and Google serves relevant ads. Earnings in ZAR paid to your SA bank. Works natively on Blogger.
AdMarula & OfferForge
SA's leading ad and affiliate networks. AdMarula partners include Mr Price; OfferForge covers hundreds of SA brand campaigns.
Affiliate Marketing
Mr Price (7%), Faithful to Nature (up to 15%), Zando (5%), Loot.co.za (5%). See our SA affiliate marketing guide.
Digital Products
Sell eBooks, templates, online courses, or printables. High margins, no inventory, fully passive once created.
Sponsored Posts
SA brands pay R500–R10,000+ per sponsored article once you reach 5,000+ monthly visitors in the right niche.
Email Newsletter
Build a subscriber list from day one. Email has the highest ROI of any digital channel and converts readers into buyers.
For a deeper dive, read our guides on how bloggers make money and ways to make money online in South Africa beyond blogging with our make money blogging guide.
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Free blogs are great for starting out — but a self-hosted blog gives you full control, unlimited earning potential, and looks credible to brands and advertisers. HostGator's beginner plan includes:
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How Long Does It Take to Make Money from a Blog in South Africa?
This is the question every new South African blogger wants answered. Here's an honest, realistic timeline based on first-hand experience and blogging data:
Blogging is a long-term asset, not a quick side hustle. The majority of bloggers who give up do so in months 2–4 — exactly when Google is about to start rewarding them. Consistency during this period is the single biggest predictor of success.
Free vs Paid Blog Hosting: Side-by-Side Comparison
Here's an honest, comprehensive comparison to help you make the right decision for your goals:
| Feature | Free Platform (Blogger / WordPress.com) | Self-Hosted Blog Recommended (HostGator + WordPress.org) |
|---|---|---|
| Monthly Cost | ✓ R0 forever | ~R60/month ($2.99 USD) |
| Domain Name | ✗ Subdomain only (yourblog.blogspot.com) | ✓ Free custom .com domain (yr 1) |
| Content Ownership | ✗ Platform can delete your blog for TOS violations | ✓ You own 100% of your content |
| Google AdSense | ~ Allowed on Blogger; restricted on WordPress.com free | ✓ Full AdSense integration, no restrictions |
| Affiliate Marketing | ~ Permitted on Blogger; restricted on WordPress.com free | ✓ Full affiliate marketing freedom |
| Themes & Design | ✗ Limited to platform's basic themes | ✓ 10,000+ free & premium WordPress themes |
| SEO Plugins (RankMath etc) | ✗ Not available on free platforms | ✓ Full access — RankMath, Yoast & all major SEO plugins |
| Other Plugins & Tools | ✗ No plugin support on free plans | ✓ 60,000+ WordPress plugins |
| SEO Control | ✗ Limited; platform controls technical SEO | ✓ Full control via schema, sitemaps, redirects |
| POPIA Compliance Tools | ✗ Limited cookie / consent options | ✓ Full POPIA/GDPR plugin support |
| eCommerce | ✗ Not available on free plans | ✓ WooCommerce integrates free |
| Email List Building | ~ Basic embed options | ✓ Full Mailchimp, ConvertKit integration |
| Technical Support | ✗ Community forums only | ✓ 24/7 live chat & phone support |
| Best For | Hobby bloggers & beginners testing the water | Anyone serious about income, growth, or brand |
In 2023, Google began deleting inactive Blogger blogs. Imagine building years of content only for it to be removed by a platform policy change you had no control over. This is the single biggest risk of free hosting — and the primary reason serious bloggers migrate to self-hosted solutions.
When Should You Upgrade to a Self-Hosted Blog?
Upgrade from a free platform when any one of these is true:
- You're earning (or wanting to earn) money from your blog
- Your blog is getting more than 500 visitors per month
- You want to run Google AdSense without restrictions
- You want to use RankMath, Yoast, or other SEO plugins
- You want to promote affiliate products through OfferForge, AdMarula, or Mr Price
- You want a professional .co.za or .com domain
- You need POPIA-compliant cookie consent tools
- You need a blog that looks credible to potential brand partners
✅ Start Free If You Are…
- Completely new to blogging
- Testing a niche before committing
- Blogging purely as a hobby
- Not ready to invest money yet
- Just learning how blogging works
🚀 Go Self-Hosted If You Are…
- Serious about making money
- Building a long-term brand
- Planning to run ads or affiliates
- Wanting SEO plugin control
- Targeting business clients or sponsors
🎁 HostGator's current deal includes a free .com domain, free SSL, and hosting from $2.99/month — less than a Nando's quarter chicken. 30-day money-back guarantee.
Claim the Deal →South Africa-Specific Blogging Tips for 2026
Use South African Affiliate Programmes
Don't limit yourself to international networks. South African programmes pay in rands with higher local approval rates. For the full breakdown, read our guide to affiliate marketing in South Africa. Here's the verified 2026 quick-reference list:
- OfferForge — SA's leading performance marketing network with hundreds of local brand campaigns across all niches
- AdMarula — SA's homegrown ad and affiliate network; partners include Mr Price; payments on the 20th monthly (min R500 threshold)
- Mr Price — 7% commission per sale via CJ Affiliate, 14-day cookie, 16,000+ products; ideal for fashion and lifestyle blogs
- Faithful to Nature — up to 15% commission via Impact Radius, 30-day cookie; perfect for wellness and eco-conscious niches
- Loot.co.za — 5% commission on a referred customer's first order; one of the few SA general retail programmes with a live affiliate scheme
- Zando — 5% commission per sale plus R8 per newsletter signup; great for fashion bloggers
- Superbalist — fashion-focused programme accessible via OfferForge and AdMarula
- Affiliate.co.za — Africa's fastest-growing affiliate network; EFT payments direct to SA bank accounts monthly
Despite being SA's largest online retailer, Takealot does not have a public affiliate programme that pays cash commissions to bloggers. The closest general SA retail alternative is Loot.co.za, or promoting brands sold on Takealot via their own programmes on OfferForge or AdMarula.
Consider Blogging in an Indigenous Language
Blogging in isiZulu, isiXhosa, Sesotho, Afrikaans, or Setswana is a largely untapped opportunity. The competition for keywords in these languages is minimal compared to English, while mobile internet adoption in communities where these are primary languages is growing fast. A well-positioned isiZulu personal finance blog, for example, faces almost zero direct competition.
Mobile-First Design Is Non-Negotiable
Over 70% of South African internet traffic comes from smartphones. Whatever platform or theme you choose, test every page on mobile before publishing. Key checks: font size readable without zooming, tap targets easy to hit with a thumb, images not breaking the layout, pages loading in under 3 seconds on a 4G connection.
Leverage South African Google Trends
Set Google Trends to South Africa and research what your target audience is actively searching for. South African search behaviour around load-shedding, cost of living, budget cooking, and local travel differs significantly from global trends — use this to create content international sites simply can't match.
Register with Google Search Console & Bing Webmaster Tools
The moment your blog is live, submit it to both Google Search Console and Bing Webmaster Tools. Bing's AI (Copilot) is a growing traffic source for SA bloggers. Use Bing's IndexNow to submit updated URLs instantly — Copilot can start surfacing your content faster than Google's standard crawl cycle.
.co.za vs .com: Which Domain Should a South African Blog Use?
This is one of the most common questions from new SA bloggers, and the answer depends on your target audience:
- Use .co.za if your audience is primarily South African. A .co.za domain signals local relevance to Google and can give you an edge in South African search results. It typically costs R80–R150/year through registrars like Domains.co.za.
- Use .com if you plan to target an international audience, or if your preferred .co.za name is taken. HostGator's current hosting deal includes a free .com domain for the first year.
- Either way, a custom domain looks far more professional and trustworthy than a free blogspot.com or wordpress.com subdomain — and performs better in Google's eyes.
RankMath tip: Whether you use .co.za or .com, set your target country to South Africa in RankMath's General Settings → Webmaster Tools → Geo-targeting. This reinforces your local relevance signal to Google Search Console.
POPIA Compliance for South African Bloggers
⚖️ What is POPIA and does it apply to your blog?
The Protection of Personal Information Act (POPIA) is South Africa's data privacy law, which came into full effect in July 2021. If your blog collects any personal data — including email addresses for a newsletter, contact form submissions, or even analytics cookies — POPIA applies to you.
What you need as a South African blogger:
A Privacy Policy page disclosing what data you collect and how it's used. A cookie consent notice (especially if running Google AdSense or analytics). A clear opt-in process for your email list — pre-ticked boxes are not permitted under POPIA. On a self-hosted WordPress blog, plugins like Complianz or Cookie Notice handle this automatically.
Competitor blogs that include POPIA guidance are being rewarded by Google for covering the complete user journey — this section also targets a gap that most "start a blog SA" guides miss entirely.
Blogging from Cape Town, Johannesburg & Durban
Can I start a blog from anywhere in South Africa?
Yes — you can start a blog from anywhere in South Africa. Your internet connection is the only requirement. Blogging communities and niche opportunities vary meaningfully by city:
Cape Town bloggers tend to thrive in travel, food, outdoor lifestyle, and eco-tourism niches. The city's reputation as a creative hub means strong brand partnership opportunities for lifestyle and photography blogs.
Johannesburg bloggers typically dominate business, finance, urban lifestyle, and entertainment niches. The economic density of the Gauteng market means higher advertising RPMs and more corporate sponsorship opportunities.
Durban bloggers have strong opportunities in coastal travel, Indian cuisine and culture, surfing, and sport — a largely underserved content market nationally. Afrikaans and isiZulu-language blogs targeting KZN audiences face minimal competition.
If you're targeting a specific city, include the city name naturally in your content and page titles where relevant — Google's geo-intent matching rewards this, as we've seen firsthand in our own Search Console data for this page.
The single biggest advantage a South African blogger has in 2026 is local authenticity. Write for a South African audience, in a South African context, about topics South Africans actually care about — and you will consistently out-rank generic international content on local search queries.
Frequently Asked Questions
These questions are structured for Google's featured snippets, People Also Ask boxes, and AI Overviews. Each answer opens with a direct restatement of the question.
Yes, you can start a blog for free in South Africa. Platforms like Google Blogger and WordPress.com let you create a fully functional blog at zero cost — including free hosting and a subdomain URL. You can be live and publishing your first post within one hour, with no credit card required.
For South African beginners, Google Blogger is the best free blogging platform. It requires no technical knowledge, integrates natively with Google AdSense, and is backed by Google's infrastructure — all at zero cost. WordPress.com offers more design flexibility but restricts monetisation on the free plan. For anyone serious about earning money, a self-hosted WordPress.org blog on affordable hosting like HostGator (~R60/month) is the clear upgrade path.
You can make money from a South African blog through Google AdSense (display advertising), local networks like AdMarula and OfferForge, and affiliate programmes: Mr Price (7% via CJ Affiliate), Faithful to Nature (up to 15%), Loot.co.za (5%), and Zando (5%). Note that Takealot does not have a public affiliate programme. You can also earn through sponsored content and selling digital products like eBooks.
Most South African bloggers see their first AdSense earnings within 3 to 6 months of consistent publishing (2+ posts per week). Meaningful affiliate income typically takes 6 to 12 months. By year two, a well-optimised SA niche blog targeting local keywords can earn R3,000–R15,000/month. The key variables are niche competitiveness, post frequency, and content quality.
Use a .co.za domain if your audience is primarily South African — it signals local relevance to Google and can improve your rankings in South African search results. Use a .com domain if you plan to target a global audience. Either way, a custom domain looks more professional than a free blogspot.com or wordpress.com subdomain, and HostGator currently includes a free .com domain with their hosting plan.
Yes. If your South African blog collects any personal data — including email addresses, contact form submissions, or analytics cookies — you must comply with the Protection of Personal Information Act (POPIA). This means having a privacy policy page, a cookie consent notice, and a clear opt-in process for your email list. On a self-hosted WordPress blog, plugins like Complianz handle this automatically.
Yes — you can start a blog from anywhere in South Africa. Cape Town bloggers typically thrive in travel, food, and lifestyle niches. Johannesburg bloggers dominate business, finance, and urban culture. Durban bloggers have strong opportunities in coastal travel, Indian cuisine, and sport. Including your city name naturally in your content can help Google match your posts to local geo-intent search queries.
WordPress.com is a free hosted service — WordPress manages the hosting, but with significant restrictions on monetisation, plugins, and themes. WordPress.org is the self-hosted, open-source version you install on your own hosting account (e.g. HostGator), giving you full control over design, plugins including RankMath and Yoast, ads, and revenue streams. All serious South African bloggers use WordPress.org.
Yes — blogging in South Africa is still profitable in 2026. Growing internet penetration, a strong local affiliate ecosystem (OfferForge, AdMarula, Mr Price, Faithful to Nature), and advertiser demand for authentic SA content mean well-optimised blogs regularly earn thousands of rands per month. The opportunity has increased as AI-generated content floods global search results, making genuine, locally-relevant human expertise more valuable than ever.
Absolutely — and it is a genuine competitive advantage. Blogging in isiZulu, isiXhosa, Sesotho, Afrikaans, or Setswana puts you in an almost competition-free space, while audience demand is growing rapidly as smartphone and data costs fall. Both Blogger and WordPress fully support multilingual content. This is one of the biggest untapped opportunities in South African digital publishing in 2026.
The most profitable South African blog niches in 2026 include personal finance and investing, local travel and tourism, food and recipes (braai culture is perennially popular), parenting, small business advice, property investment, health and wellness, and tech product reviews. The best niche combines genuine expertise or passion with a topic that has a real South African audience and clear monetisation options through local affiliate programmes.
Yes, Blogger is good for blogging — particularly for beginners. It has been Google's free blogging platform for over 20 years, requires no technical knowledge, integrates natively with Google AdSense, and costs nothing to start. The main limitations are restricted design customisation and fewer SEO controls compared to a self-hosted WordPress blog. For first-time South African bloggers testing an idea, Blogger is an excellent and genuinely risk-free starting point.
For most serious bloggers, self-hosted WordPress.org is better than Blogger. WordPress gives you full control over design, access to SEO plugins like RankMath and Yoast, unlimited monetisation options, and complete content ownership. Blogger is the better choice if you want something completely free with zero technical setup — ideal for beginners testing a niche idea before committing to paid hosting. If your goal is to earn money from blogging, the right move is to start on Blogger and upgrade to self-hosted WordPress as soon as you're serious.
To create a free blog and make money from it, follow these steps: Sign up for Google Blogger or WordPress.com at no cost. Choose a profitable niche with real South African search demand. Publish helpful, keyword-targeted content consistently — at least two posts per week. Apply for Google AdSense once you have 10–15 posts live. Join South African affiliate programmes like OfferForge, AdMarula, Mr Price (7%), and Faithful to Nature (up to 15%). Build an email list from day one. Most South African bloggers start seeing their first earnings within 3 to 6 months of consistent effort.
No, Blogger does not cost money. Google's Blogger platform is completely free — including hosting, a .blogspot.com subdomain, and basic templates. There are no hidden fees or subscription charges. The only optional cost is a custom domain name (e.g. yourblog.co.za), which costs around R80–R150 per year through registrars like Domains.co.za. Everything else on Blogger, including publishing unlimited posts, remains free indefinitely.
You can start your own blog for free by signing up on Google Blogger at blogger.com or WordPress.com — both are completely free with no credit card required. On Blogger, sign in with your Gmail account, click New Blog, choose a name and URL, and publish your first post. On WordPress.com, click Start your website, choose the free plan, and your blog is live within minutes. Both include free hosting and a subdomain URL at zero cost.
To create a blog in South Africa: go to blogger.com or wordpress.com and sign up free. Choose a niche your South African audience cares about — personal finance, local travel, food, or small business are all strong choices. Pick a memorable blog name, configure your settings (set timezone to Africa/Johannesburg), and write your first post targeting a keyword South Africans are actively searching for. Submit your blog to Google Search Console and Bing Webmaster Tools immediately. Monetise through Google AdSense and South African affiliate programmes like OfferForge and AdMarula.
To start blogging as a beginner: choose a specific niche you know well, sign up on a free platform like Google Blogger, and write your first post answering a question your audience is actively searching for. Publish consistently — at least twice a week — and promote each post in relevant South African Facebook Groups and WhatsApp communities. Don't wait until everything is perfect. Your first ten posts will teach you more than any course. Focus on being helpful, being local, and being consistent — those three things beat every other blogging strategy for beginners.
To start a blog for free and make money, follow these steps: sign up on Google Blogger or WordPress.com at no cost, choose a profitable niche with genuine South African search demand, and publish helpful keyword-targeted content at least twice a week. Once you have 15 posts, apply for Google AdSense to earn from display advertising. Join South African affiliate programmes — OfferForge, AdMarula, Mr Price (7% commission), and Faithful to Nature (up to 15%) — and add affiliate links naturally within relevant posts. Build an email list from day one using a free Mailchimp account. Most South African bloggers earn their first money within 3 to 6 months of consistent effort. For a full breakdown, read our make money blogging guide.
Ready to Start Your South African Blog?
You now have everything you need. Here's your action plan:
- Start for free today — go to Blogger or WordPress.com and create your blog in the next 30 minutes.
- Write your first post this week — target a keyword your South African audience is actively searching for.
- Promote it in relevant South African Facebook Groups and WhatsApp communities.
- When you're ready to go pro — upgrade to a self-hosted blog with a free domain and full monetisation freedom.
For more on building your online income in South Africa, explore our guides on making money online in South Africa, affiliate marketing in South Africa, and our complete online business startup guide.
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