Email marketing is one of the most effective & powerful tools available to you to make money online.
Furthermore, the highest conversion rates of all the marketing media including Facebook, Twitter & PPC campaigns has been attributed to effective email campaigns.
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Moreover, Aweber reported that 66% of recipients of an email campaign actually made a purchase as a direct result of receiving the mail in their inbox.
McKinsey & Company report that transactions resulting via email are three times more profitable than those made on social media.
Besides, what do most people check first thing in the morning when they switch on their computers?
That’s right, they check through their emails.
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Therefore, if you want to start crushing it, just follow these proven ways to make money from your email marketing campaigns.
5 Tips For a Highly Effective eMail Campaign
1. Have Something Profitable To Sell
Without having a product or service to sell, for a profit, no amount of email marketing is going to help you make money.
If you need some ideas, you can become an affiliate marketer and sell digital products for a commission.
3 ideas of things you could sell online with your email marketing campaign;
- eBooks & informational products such as 7 page tutorials
- Online courses
- Physical products that can be shipped to your client base
- Sell other people’s products & services for a commission (affiliate marketing)
2. Optimise Your Subject Line
Obviously you need to have killer content in your email message but if your subject line is not up to scratch, you won’t have your audience even bothering to open it.
In a way, your email’s subject line is more important than the body and exceptional ones will sky rocket your ‘open’ rate.
Furthermore, it’s been found that short & sweet subject lines (6 to 10 words) are more effective than long cheesy ones.
Including numbers in the subject line also helps it stand out visually against others.
For instance “5 Email Tips You Cannot Do Without” would stand out better than the same subject line without the number.
3. Personalise Your eMail
Whilst faking familiarity with your audience won’t work, personalising the body of your email is effective.
Personalising your emails in a meaningful way serves to acknowledge your subscriber’s individuality and create a bond leading to a better chance of future sales.
You can even personalise your subject line to increase open rates.
4. The Best Content Is Free Stuff
Giving something away for free is always a winner.
Whether it’s a tool, a template or an ebook, a freebie helps to increase the chances of your email being opened & read.
5. Examples Of Great eMail Campaigns
- Uber
Uber’s email campaign is not only simple & tasteful, but it takes you straight to the point in without any fluff.
The content of the email is brief with a clear Call-To-Action which is, naturally, essential. - Airbnb
Airbnb’s email newsletters are always visually appealing, well designed with minimalistic copy & a clear CTA. - BuzzFeed
Buzfeed’s newsletter became one of their main sources of traffic due to their emails filled with amazing content, not to mention catchy subject lines & previews.
eMail Marketing Generates Way More Sales Than Social Media Giants Like Facebook & Twitter
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5 Email Marketing Statistics
These B2B email marketing stats are courtesy of Wordstream
- Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
- 86% of business professionals prefer to use email when communicating for business purposes.
- 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
- 56% of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian.
- Tuesday is the best day of the week to send email (according to 10 email marketing studies).
As you can see, there is no doubt that effective email marketing can be a massive influence on your online earnings.
I have to confess that when I started with internet marketing I didn’t really bother with building an email list & servicing it.
It was only after a few years when I started using an auto-responder and sending out a newsletter did I realise what I’d missed out on for years.
Therefore, as you can imagine, I’m still kicking myself for missing out on so many sales, and money, by not having got my act into gear earlier.
So, do not make the same mistake as I did.
Start building your email list & sending out newsletters from today, you won’t regret it.
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